Social Media Networking
The popularity of Social Networking sites such as Facebook, Twitter, Google+, Pinterest, including the resurgence of MySpace and B2B sites such as LinkedIn, has seen millions of registered users utilising these sites daily as a way to communicate with friends, businesses, products, celebrities and bands.
Social Networking has quickly become the tool of choice for businesses, marketing managers and professionals alike in sharing latest business news, information on new products and general updates.
At Bullie Graphics we see the advent of Social Media Networking and more importantly Social Media Marketing as an essential part of any clients’ online success story. We harness this power of information sharing to successfully promote your products and services while increasing brand and company awareness with our strategic online media campaigns.
These include;
- Special online only Promotions, Offers and Competitions
- Tweet strategies for brand awareness and product marketing
- Video marketing strategies for products and services
- Website linking for automatic post updates (WordPress)
- URL Shortening for accurate click reporting
- Google Analytics website integration for site performance statistics
- Obtaining new followers, likes and connections
Social Media, so who exactly is using it?
More and more businesses are utilising social media as an important means of brand awareness and communication with current and potential customers. Right now facebook boasts of having over 1 billion users worldwide, with 11 million being Australian. Twitter with its reported 500 million users worldwide and 1 million Australian users is rapidly on the rise and are clearly two services that should not be overlooked when considering your foray into social media.
Other relatively new social media services such as Pinterest and Google+ have made huge gains since their inception in March 2010 and June 2011 respectively. Pinterest has a reported total of over 25 million users worldwide, while Google+ recently hit the 500 million worldwide user mark and continues to grow as Google streamlines and integrates its profile services to be more tailored to utilising Google+.
Meanwhile online video services such as YouTube and Vimeo continue to attract millions of unique views per month, with Google recently reporting that YouTube services over 800 million unique visitors to its website, while Vimeo attracts over 65 million unique views per month.
It’s a fact: more people find out about your business on Facebook or Twitter than on search engines. Making these sites work maybe tricky for you, but its business as usual for us. Let us improve your visibility and enhance your image. It’s part of our complete Social Media Networking Package. We’ll be more than your friends — we’ll be your partners.
* source: Wikipedia
Setting Your Goals
A good start to any social media marketing campaign is to have a clear understanding of the goals you wish to achieve. Many campaigns fail due to not setting these goals which a successful campaign hinges upon.
There are many metrics you can measure when running a successful campaign and these might include;
- Increased Website Traffic (Visit/Hits)
- Direct Links to Product Pages (eCommerce)
- Increased Sales
- Brand Awareness
- Successful Contact Form Submission
- Successful Newsletter Signup
Achieving Your Goals
Not all social media campaigns are the same, what works for one, may not generally work for the other. Social Networks such as Facebook, Google+, YouTube, Vimeo and Pinterest are more visual and allow for image/video galleries to showcase products and services. Whereas services like Twitter being a small message service limited to 140 characters (including URL links) and website add-on news services such as RSS Feeds, are purely text based. While both are less visual, you can still achieve results when you compose interesting tweets and by submitting your RSS feed to news aggregator sites.
The following represents a brief breakdown of social media networking services Bullie Graphics can perform on your behalf.
- Regular status updates
- Competitions strategies
- Cover photo creation
- Image galleries
- Auto tweet campaigns
- Obtaining new followers
- Custom background creation
- Responding to users tweets
- Pinning of images
- Build follower lists
- Board creation and sharing
- Image galleries
Google+
- Regular status updates
- Build circles
- Create/join community pages
- Cover photo creation
We also provide services for the following social media networks;
The one key importance to achieving your goals is to remember that promoting your business on social networks is that you must be just that….social. In today’s busy society with everything on-demand, users of social services will be encourage to engage you and your business when they too are engaged by you.